Velsera
Velsera is the precision engine company. It operates in the healthcare and life science industries and provides a universal software platform that transforms medical and multi-omics data into actionable insights that benefit the entire health ecosystem.
Velsera was launched in January 2023, uniting several leading companies from healthcare and life sciences. The vision for Velsera is supported by Summa-Equity, a purpose-driven investment firm advancing precision health through data-driven solutions.
COUNTRY :
USA
SECTORS :
Healthcare
Life sciences
Integrated group launched in 6 months
MAIN OUTCOME :
The problem
Velsera was born from the integration of three companies within Summa Equity's portfolio. Each company was positioned strategically throughout the virtuous cycle supporting Velsera's vision: bridging clinical and R&D domains within the healthcare sector.
The endeavor to create a leading player in precision medicine posed numerous challenges. Integrating three complementary companies necessitated identifying critical resources, leveraging synergies, and establishing a technological architecture enabling each component to deliver value to the whole while increasing its own market leadership and growth.
The newly appointed CEO sought a trusted partner to help address these challenges and mobilize teams toward this goal.
Our solution
The teams of the portfolio companies themselves proposed to the CEO to engage Briteflo to support this project. The atmosphere of trust we had built during the due diligence and the recommendations associated with our reports formed the natural basis of our work.
We acted as a facilitator in integrating the group entities and establishing the company, working on four strategic axes:
creating the platform architecture, supported by the production of a business capability map and a technical capability map
people-related aspects like organisational setup, skills, and culture enabling smooth collaboration of technical teams between the USA, Europe, and India
rapidly implementing the recommendations identified during the investment phase
aligning at the level of the management team
Results
Briteflo became a trusted partner of the CEO and various members of the management team throughout the integration project, and even afterward. Subsequently, we took on a mentoring role with the Chief Architect and served as an external advisor on artificial intelligence.
“ Thank you Briteflo for the critical role played in helping us transition to a new company. Fantastic vision, partnership and execution”
Gavin Nichols
CEO Velsera
Private Equity Advisor